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About Us

ANALYTIC EDGE provides technology-enabled analytics solutions in marketing & sales effectiveness.  We integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights


  • Deep Expertise – Management team has extensive experience in marketing analytics with deep technical & business expertise
  • Speed to Insight – We leverage a cloud-based automated technology platform for marketing analytics which means shorter project timelines and speed to insight for our clients
  • Cost-efficiency – The productivity gains from our technology platform enables us to deliver marketing insights cost-efficiently which allows our clients to scale coverage of analytics
  • No black boxes – We provide clients with full access to our cloud-based platform where statistical models and data transformation assumptions are open for inspection, discussion and debate
  • Flexibility – Our platform can be customized to adopt client-preferred methodologies and best practices. We also have flexible engagement models – project-based, resource-based and subscription-based
  • Global Footprint – We have a presence in all Regions through our own offices and channel partners which enables us to provide client service support in most markets
  • Ability to Scale Rapidly – We can scale rapidly since we leverage technology and we have access to a large talent pool of analytics resources

Industry Experience

  • Automobile
  • Consumer Goods
  • E-Commerce
  • Financial Services
  • Leisure & Hospitality
  • Pharmaceuticals
  • Quick Serve Restaurants
  • Retail
  • Telecom

Rahul Budhraja

Chief Executive Officer & Managing Partner

Dr. Santosh Nair

Chief Analytics Officer & Managing Partner

Vijay Ramaswamy

Chief Growth Officer & Managing Partner

Biren Shah

Client Engagement Lead
for Americas

Sebastien Jeanneret

Client Engagement Lead
for Europe

Shigeo Matoba


Rupa Mazumdar

Analytics Delivery Lead

Narasimha Rao Chavendra

Analytics R&D Lead

Susan Mani

Global Account Lead

Vishwanath Balur

Vice President Of Technology

Goutham Syamala

Technology Architecture Lead

Amit Patil

Analytics Product Lead

Ravi Cheruvu

Mike Bregman

Prasad Potula

Hoss Tabrizi


  • Cool Start-ups of Year 2014
  • Most promising Big Data companies in India 2014
  • Innovative Application of Analytics for Business Solution: NASSCOM Recognition 2015
  • Emerging Analytics Startups (India) to watch out for 2018: Analytics India Magazine

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