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About Us

ANALYTIC EDGE provides technology-enabled analytics solutions in marketing & sales effectiveness.  We integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights


  • Deep Expertise – Management team has extensive experience in marketing analytics with deep technical & business expertise
  • Speed to Insight – We leverage a cloud-based automated technology platform for marketing analytics which means shorter project timelines and speed to insight for our clients
  • Cost-efficiency – The productivity gains from our technology platform enables us to deliver marketing insights cost-efficiently which allows our clients to scale coverage of analytics
  • No black boxes – We provide clients with full access to our cloud-based platform where statistical models and data transformation assumptions are open for inspection, discussion and debate
  • Flexibility – Our platform can be customized to adopt client-preferred methodologies and best practices. We also have flexible engagement models – project-based, resource-based and subscription-based
  • Global Footprint – We have a presence in all Regions through our own offices and channel partners which enables us to provide client service support in most markets
  • Ability to Scale Rapidly – We can scale rapidly since we leverage technology and we have access to a large talent pool of analytics resources

Industry Experience

  • Automobile
  • Consumer Goods
  • E-Commerce
  • Financial Services
  • Leisure & Hospitality
  • Pharmaceuticals
  • Quick Serve Restaurants
  • Retail
  • Telecom

Dr. Santosh Nair

Managing Partner
Analytics Solutions

Vijay Ramaswamy

Managing Partner
Technology Solutions

Rahul Budhraja

Managing Partner
Strategy and
Client Engagement Lead for APAC

Biren Shah

Client Engagement Lead
for Americas

Sebastien Jeanneret

Client Engagement Lead
for Europe

Susan Mani

Account Lead

Rupa Mazumdar

Analytics Delivery Lead

Narasimha Rao Chavendra

Marketing Analytics SME

Ram Kumar

New solution Development Lead

Amit Patil

Analytic Product Lead

Goutham Syamala

Technology Architecture Lead

Ravi Cheruvu

Mike Bregman

Prasad Potula

Hoss Tabrizi


  • Cool Start-ups of Year 2014
  • Most promising Big Data companies in India 2014
  • Innovative Application of Analytics for Business Solution: NASSCOM Recognition 2015
  • Emerging Analytics Startups (India) to watch out for 2018: Analytics India Magazine

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