About Us

Rahul is a Director with Analytic Edge and is based out of the Singapore office. He has 20+ years of experience in marketing and customer analytics, business strategy and client consulting engagements. His domain expertise spans diverse industry verticals and he has extensive international experience. Prior to Analytic Edge, Rahul was an Executive Director for Analytics Consulting with The Nielsen Company in Singapore. At Nielsen, he provided leadership on analytics consulting engagements to several large multinationals and local giants in Asia Pacific on strategic issues related to sales and marketing effectiveness.

Prior to Nielsen, Rahul provided analytics leadership at Genpact in India as Vice President of Analytics Delivery. His team delivered marketing and customer insight solutions to clients in the US and Europe across multiple industries. Prior to Genpact, he managed the Sales Forecasting function for Johnson & Johnson Consumer Companies in New Jersey, USA. After his stint at J&J, he moved to India with Symphony Marketing Solutions, an offshore subsidiary of Information Resources Inc. (IRI), which was subsequently acquired by Genpact. Before J&J, Rahul was with Philip Morris USA in New York, as well as Philip Morris International in Lausanne, Switzerland, where he worked across a variety of roles in market research & analytics.

Rahul has a Masters degree from Stern School of Business at New York University where he majored in Statistics and an MBA in Marketing & International Business from Farleigh Dickinson University in New Jersey, USA.

Dr. Santosh Nair is the Founder and Director of Analytic Edge. He has extensive experience in statistical modeling and advanced analytics consulting. During his career, he has developed various analytics solutions to provide insights and deliver value to clients across different industry verticals.

His areas of specialization include Marketing and Media Mix modeling, Pricing, Customer segmentation and Response modeling Loyalty analytics, Testing analytics and Forecasting.

He has driven innovations in testing analytics methodology, enhanced targeting platform for campaign management and developed products such as forecasting systems and automated pricing and simulation tools.

He worked at Genpact and Symphony Marketing Solutions in India and the US in a leadership position and provided analytics consulting to various Clients such as Kimberly Clarke, Bristol Myers Squibb Valassis and SymphonyIRI.

Santosh has a Doctorate in Applied Economics and Statistics from Clemson University in the US. In addition to his consulting experience, Santosh is passionate about developing and imparting training to organizations and individuals on various analytic methodologies and their applications.

Vijay has more than a decade of experience in translating simpler to advanced analytics solutions into client friendly tools. He has developed a liking for automating time consuming small and big data mining processes. He works closely with the technology leaders in designing the architecture and algorithms for developing analytical products.

His areas of specialization include developing solutions and client deployable tools for Loyalty and Marketing analytics. He is credited in developing loyalty, forecasting and Incrementality models/products for some of the Fortune 500 clients which includes Pepsi, Coke, Symphony IRI, Wal-Mart, CVS, Walgreens, United Airlines, Sprint/Nextel etc.

He has worked with companies such as IBM DemandTec, Symphony Services and Novartis Pharmaceuticals in various roles ranging from Analytic solutions leader to consulting and process automation. Vijay holds a Business Management degree from XLRI, with a Masters in Statistics from university of Mumbai.

Biren is an accomplished market researcher and consumer strategist with several years’ cross-category experience in the US, Europe and Asia and also the founder of Market Foresight www.mforesight.com

Biren has held senior marketing positions with the Johnson & Johnson group of consumer companies. He has a proven track record of helping uncover business opportunities by blending consumer insights with strategic thinking. Biren’s areas of expertise include new product development, brand strategy, positioning and pricing and marketing mix optimization. He is well versed in business analytics and leading edge research methods and practices.

Sébastien has 20+ years of experience in market research and brand management spanning several industries with a focus on consumer goods in over 30 markets worldwide . He worked for companies in market research and analytics in Germany and the USA before joining Philip Morris in New York where he worked in Planning and Brand Management functions. In his last position with Philip Morris in Switzerland, he was responsible for brand management for 3 brands worldwide.

In 2004, Sebastien founded DeLafée International a Swiss company supplying global luxury brands with products and services in the field of precious metals. Sebastien also teaches marketing and entrepreneurship in several master’s programs in Switzerland. He also coaches start-ups and teaches for the Swiss Federal Commission for Technology and Innovation CTI.

Sebastien holds a master’s degree in Psychology of the University of Geneva and a MBA from Manhattan College in New York.

Philippe joined Cuartel General in 2016, and is the Director of Quantitative Studies, He has more than 20 years of experience in market research directing qualitative, quantitative and tracking projects.

Before joining Cuartel General, Philippe worked for agencies such as Nielsen, Ipsos, Kantar Worldpanel, Lexia and ORC International. He has broad experience in trackings such as retail and scanning based panels as well as home panels. He has also experience in quantitative research methodologies such as Advertising tracking, Pretest, Conjoint analysis, Brand Health, Product, Concept and Package Test, Image and Positioning, U&A, TURF analysis, Segmentations as well as Co-creative Workshops.

He has directed projects mainly for FMCG, Retailers, Telecommunications, Pharmaceutical and Automotive clients.

Philippe has been a speaker at 2019 IIeX LATAM, 2019 Ideas AMAI seminars and was a part-time teacher at the Universidad Panamericana, teaching the module of Market Research at the Point of Sale in the Trade Marketing program  (2009 and 2010).

Based in Tokyo, Shigeo Matoba has more than 20 years of experience in marketing mix and price promotion analytics, business strategy and client consulting engagements across diverse industry verticals in Japan. He is also the founder of Targeting Research, LLC.

Matoba-san has served as Japan Director for Nielsen Analytic Consulting till 2016, establishing and building marketing analytics and consulting services in the Japan market. Prior to Nielsen, he drove brand marketing and sales for Alfred Dunhill.

Matoba-san has an MBA from George Washington University Graduate School of Business, with a major in Marketing and Marketing Research.

JaeYoon leads Client Engagement for Analytic Edge with Global and Local companies in South Korea. He is currently based in Seoul, South Korea.

JaeYoon has extensive experience in managing marketing analytics and market research projects in Korea and Malaysia. He has led consulting engagements in pricing, assortment, shopper and brand strategy working with retailer and manufacturer clients.

Prior to Analytic Edge, JaeYoon was a Managing Partner and Project Management Director with Direct Research Korea. His prior experience includes roles at Wal-mart, Acorn Marketing & Research Consultants and The Nielsen Company. He was an Account manager for 5+ years with The Nielsen Company, managing various analytics and market research projects in Korea and Malaysia.

JaeYoon has an MBA from Gongju National University in South Korea and a Bachelors in Business Marketing from Liberty University in VA, USA.

A veteran market researcher and technologist. Navin has worked with some global giants – IMRB, RI, Nielsen & PCCW. Before founding MOBILEMEASURE, Navin was the Head of Consumer Research (FMCG) at Nielsen, China. 

• His quest to drive Mobile Market Research adoption led him to start MOBILEMEASURE. An expert in digital delivery, he is widely regarded as a pioneer in the evolution of Mobile Research and developing markets.  Known for his insightful blogs, industry papers and consumer technology adoption, he is a frequent speaker at conferences and client seminars. 
• Recently he is involved in building a global digital research panel with BlockChain technology for improving data quality for market research with Prediqt, NY. 
• Navin has an MBA from the Univ. of Pune, India. He is based in Shanghai, China with his wife and two children.

• Chief Research Officer & Board Member – Prediqt, New York

• Client Engagement Lead – Analytic Edge, China

• Author “Handbook of Mobile Market Research” a book published by Wiley and endorsed by ESOMAR
• Mobile MR Curriculum Author & Advisor – MRII, Univ. of Georgia
• ESOMAR Mobile & Technology Steering Committee member

Prasad is an accomplished technologist with 20+ years experience in Product Development, Enterprise Architecture, Technology Evaluation, and Program Management. His architectural experience is focused on defining application and database architectures for large-scale enterprise applications.

In his previous roles at various large and start up technology companies, Prasad has helped setting up of distributed product development teams, quality governance and recruitment processes. Prasad believes in getting your delivery process right to successfully launch a product!!!

Saurav Adhikari has over 35 years of global experience across consumer product industries both FMCG and Durables, and in the Technology industry. He has worked with Unilever, Pepsi, Groupe SEB, and HCL.

Over the last 2 decades he drove global strategy for HCL’s $10bn business working across industry verticals to drive shareholder value by investing for growth and incubating new businesses.

He is currently a strategic advisor to growth firms, a tech investor, and an independent director.

Ravi leads the technology team and is a senior research scientist with established credentials in building advanced mathematical algorithms used in analytical modeling. He is the Co-architect of India’s first commercial vector parallel processor and the Indian Railway Reservation system. In his 35+ years of experience, Ravi has worked and advised successful companies like CMC, Telstra (AU), NEC and CGU Insurance.

His areas of expertise include business analytics, data mining, statistical machine learning, and high-performance computing systems. He is a IIT Madras Alumnus and former visiting scientist at Carnegie-Mellon University

Yash Sikand is a 25-year veteran of the Consumer Product Goods (CPG) industry, focused on
analytics, insights and strategy. His passion is to help companies create and execute strategies
rooted in consumer insights, while driving efficiencies through use of analytics and processes.

He began his career conducting advanced analytics for CPG companies at AC Nielsen, after
which he spent more than 20 years working in a variety of leadership roles with Philip Morris,
Kraft, Wrigley, MillerCoors & Oceanspray.

Sarita is the COO and Co-Founder of Jigsaw Academy, The Online School of Analytics. She has over 16 years of analytics training and consulting experience working with CPG, Retail and Healthcare companies. In her analytics career, She has worked with organizations like GE and Analysis Group and was responsible to design analytical solutions to complex business problems having both structured and un-structured data. She has an M.A in Quantitative Economics, from Tufts University, Boston, and an MBA from T.A. Pai Management Institute, Manipal.