ANALYTIC EDGE provides technology-enabled analytics solutions in marketing & sales effectiveness. We integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights”
WHY ANALYTIC EDGE?
Deep Expertise – Management team has extensive experience in marketing analytics with deep technical & business expertise
Speed to Insight – We leverage a cloud-based automated technology platform for marketing analytics which means shorter project timelines and speed to insight for our clients
Cost-efficiency – The productivity gains from our technology platform enables us to deliver marketing insights cost-efficiently which allows our clients to scale coverage of analytics
No black boxes – We provide clients with full access to our cloud-based platform where statistical models and data transformation assumptions are open for inspection, discussion and debate
Flexibility – Our platform can be customized to adopt client-preferred methodologies and best practices. We also have flexible engagement models – project-based, resource-based and subscription-based
Global Footprint – We have a presence in all Regions through our own offices and channel partners which enables us to provide client service support in most markets
Ability to Scale Rapidly – We can scale rapidly since we leverage technology and we have access to a large talent pool of analytics resources
Dr. Santosh Nair is the Founder and Director of Analytic Edge. He has extensive experience in statistical modeling and advanced analytics consulting. During his career, he has developed various analytics solutions to provide insights and deliver value to clients across different industry verticals.
His areas of specialization include Marketing and Media Mix modeling, Pricing, Customer segmentation and Response modeling Loyalty analytics, Testing analytics and Forecasting.
He has driven innovations in testing analytics methodology, enhanced targeting platform for campaign management and developed products such as forecasting systems and automated pricing and simulation tools.
He worked at Genpact and Symphony Marketing Solutions in India and the US in a leadership position and provided analytics consulting to various Clients such as Kimberly Clarke, Bristol Myers Squibb Valassis and SymphonyIRI.
Santosh has a Doctorate in Applied Economics and Statistics from Clemson University in the US. In addition to his consulting experience, Santosh is passionate about developing and imparting training to organizations and individuals on various analytic methodologies and their applications.
Vijay has more than a decade of experience in translating simpler to advanced analytics solutions into client friendly tools. He has developed a liking for automating time consuming small and big data mining processes. He works closely with the technology leaders in designing the architecture and algorithms for developing analytical products.
His areas of specialization include developing solutions and client deployable tools for Loyalty and Marketing analytics. He is credited in developing loyalty, forecasting and Incrementality models/products for some of the Fortune 500 clients which includes Pepsi, Coke, Symphony IRI, Wal-Mart, CVS, Walgreens, United Airlines, Sprint/Nextel etc.
He has worked with companies such as IBM DemandTec, Symphony Services and Novartis Pharmaceuticals in various roles ranging from Analytic solutions leader to consulting and process automation. Vijay holds a Business Management degree from XLRI, with a Masters in Statistics from university of Mumbai.
Managing Partner Strategy and Client Engagement Lead for APAC
Rahul Budhraja
Managing Partner Strategy and Client Engagement Lead for APAC ×
Rahul is a Director with Analytic Edge and is based out of the Singapore office. He has 20+ years of experience in marketing and customer analytics, business strategy and client consulting engagements. His domain expertise spans diverse industry verticals and he has extensive international experience. Prior to Analytic Edge, Rahul was an Executive Director for Analytics Consulting with The Nielsen Company in Singapore. At Nielsen, he provided leadership on analytics consulting engagements to several large multinationals and local giants in Asia Pacific on strategic issues related to sales and marketing effectiveness.
Prior to Nielsen, Rahul provided analytics leadership at Genpact in India as Vice President of Analytics Delivery. His team delivered marketing and customer insight solutions to clients in the US and Europe across multiple industries. Prior to Genpact, he managed the Sales Forecasting function for Johnson & Johnson Consumer Companies in New Jersey, USA. After his stint at J&J, he moved to India with Symphony Marketing Solutions, an offshore subsidiary of Information Resources Inc. (IRI), which was subsequently acquired by Genpact. Before J&J, Rahul was with Philip Morris USA in New York, as well as Philip Morris International in Lausanne, Switzerland, where he worked across a variety of roles in market research & analytics.
Rahul has a Masters degree from Stern School of Business at New York University where he majored in Statistics and an MBA in Marketing & International Business from Farleigh Dickinson University in New Jersey, USA.
Biren is an accomplished market researcher and consumer strategist with several years’ cross-category experience in the US, Europe and Asia and also the founder of Market Foresight www.mforesight.com
Biren has held senior marketing positions with the Johnson & Johnson group of consumer companies. He has a proven track record of helping uncover business opportunities by blending consumer insights with strategic thinking. Biren’s areas of expertise include new product development, brand strategy, positioning and pricing and marketing mix optimization. He is well versed in business analytics and leading edge research methods and practices.
Sébastien has 20+ years of experience in market research and brand management spanning several industries with a focus on consumer goods in over 30 markets worldwide . He worked for companies in market research and analytics in Germany and the USA before joining Philip Morris in New York where he worked in Planning and Brand Management functions. In his last position with Philip Morris in Switzerland, he was responsible for brand management for 3 brands worldwide.
In 2004, Sebastien founded DeLafée International a Swiss company supplying global luxury brands with products and services in the field of precious metals. Sebastien also teaches marketing and entrepreneurship in several master’s programs in Switzerland. He also coaches start-ups and teaches for the Swiss Federal Commission for Technology and Innovation CTI.
Sebastien holds a master’s degree in Psychology of the University of Geneva and a MBA from Manhattan College in New York.
Ravi leads the technology team and is a senior research scientist with established credentials in building advanced mathematical algorithms used in analytical modeling. He is the Co-architect of India’s first commercial vector parallel processor and the Indian Railway Reservation system. In his 35+ years of experience, Ravi has worked and advised successful companies like CMC, Telstra (AU), NEC and CGU Insurance.
His areas of expertise include business analytics, data mining, statistical machine learning, and high performance computing systems. He is a IIT Madras Alumnus and former visiting scientist at Carnegie-Mellon University
Mike is currently the Vice President, Head of Analytics at 360i, the only winner ever of Ad Age’s Agency of the Year 4 years in a row. In that role, Mike is responsible for the success of 3 distinct groups: Digital Analytics, Site and App Analytics, and Brand Analytics.
Digital Analysts provide everything from measurement plans to custom CMO dashboards, media insights, and optimization recommendations
Site and App Analytics is a specialist service that focuses on tagging implementation, site testing and optimization, and proper mobile device and app attribution
Brand Analytics delivers bespoke statistical tools for deep dive analyses such as A/B creative testing, audience segmentation, Marketing Mix Modeling, Attribution Modeling, and Brand Modeling
Prior to 360i, Mike was the Vice President, Marketing and Analytics for uSell.com, an online leader in the re-commerce marketplace. Prior to uSell, Mike was the Senior Partner, Business Science at MediaCom, one of the top 10 largest media agencies in the world. In that role, Mike led advanced analytics engagements with some of MediaCom’s biggest clients in eCommerce, CPG, Finance, Retail, Automotive, and Hotels.
Prior to MediaCom, Mike has also held senior level positions at SymphonyIRI Group, a leading market research and business consulting firm, and Market Fusion Analytics, an innovator in applying advanced analytics solutions to help guide clients growth and business decisions.
Mike is a graduate of Tufts University, where he earned a bachelor’s degree in Quantitative Economics.
Prasad is an accomplished technologist with 20+ years experience in Product Development, Enterprise Architecture, Technology Evaluation, and Program Management. His architectural experience is focused on defining application and database architectures for large-scale enterprise applications.
In his previous roles at various large and start up technology companies, Prasad has helped setting up of distributed product development teams, quality governance and recruitment processes. Prasad believes in getting your delivery process right to successfully launch a product!!!
Hoss Tabrizi is a recognized expert in the area of marketing analytics with emphasis in strategic pricing, promotion optimization, marketing mix modeling, and shopper insights. He is founder and managing director at Strategic Marketing Sciences, based in Newport Beach, California. Hoss also serves on the board of advisors of Analytic Edge, a global marketing analytic firm based in Bangalore India.
Hoss’ experience spans 25 years in North America, Europe and Africa. He has worked directly with a majority of leading U.S. based and International consumer goods manufacturers and retailers. Prior to his current responsibilities at SMS and Analytic Edge, Hoss was Senior Vice President of Advanced Analytics at Symphony IRI based on Chicago. He has also served as Country Manager of Analytics for Nielsen South Africa. Hoss is a lecturer of marketing analytics at the University of California.
Sarita is the COO and Co-Founder of Jigsaw Academy, The Online School of Analytics. She has over 16 years of analytics training and consulting experience working with CPG, Retail and Healthcare companies. In her analytics career, She has worked with organizations like GE and Analysis Group and was responsible to design analytical solutions to complex business problems having both structured and un-structured data. She has an M.A in Quantitative Economics, from Tufts University, Boston, and an MBA from T.A. Pai Management Institute, Manipal.
