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About Us

ANALYTIC EDGE provides technology-enabled analytics solutions in marketing & sales effectiveness.  We integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights


  • Deep Expertise – Management team has extensive experience in marketing analytics with deep technical & business expertise
  • Speed to Insight – We leverage a cloud-based automated technology platform for marketing analytics which means shorter project timelines and speed to insight for our clients
  • Cost-efficiency – The productivity gains from our technology platform enables us to deliver marketing insights cost-efficiently which allows our clients to scale coverage of analytics
  • No black boxes – We provide clients with full access to our cloud-based platform where statistical models and data transformation assumptions are open for inspection, discussion and debate
  • Flexibility – Our platform can be customized to adopt client-preferred methodologies and best practices. We also have flexible engagement models – project-based, resource-based and subscription-based
  • Global Footprint – We have a presence in all Regions through our own offices and channel partners which enables us to provide client service support in most markets
  • Ability to Scale Rapidly – We can scale rapidly since we leverage technology and we have access to a large talent pool of analytics resources

Industry Experience

  • Automobile
  • Consumer Goods
  • E-Commerce
  • Financial Services
  • Leisure & Hospitality
  • Pharmaceuticals
  • Quick Serve Restaurants
  • Retail
  • Telecom

Rahul Budhraja

Chief Executive Officer & Managing Partner

Dr. Santosh Nair

Chief Analytics Officer & Managing Partner

Vijay Ramaswamy

Chief Growth Officer & Managing Partner

Garth Viegas

General Manager, North America

Biren Shah

Client Engagement Lead North America

Sebastian Erdociain

Client Engagement Lead LATAM

Philippe Monnier

Client engagement Lead Mexico

Sebastien Jeanneret

Client Engagement Lead Europe

Navin Williams

Client Engagement lead China

JaeYoon Ahn

Client Engagement Lead South Korea

Shigeo Matoba


Rupa Mazumdar

Analytics Delivery Lead

Narasimha Rao Chavendra

Analytics R&D Lead

Goutham Syamala

Technology Architecture Lead

Amit Patil

Analytics Product Lead

Saurav Adhikari

Tracey Figurelli

Ravi Cheruvu

Yash Sikand


  • Cool Start-ups of Year 2014
  • Most promising Big Data companies in India 2014
  • Innovative Application of Analytics for Business Solution: NASSCOM Recognition 2015
  • Emerging Analytics Startups (India) to watch out for 2018: Analytics India Magazine

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