Philippe has more than 20 years of experience in market research directing qualitative, quantitative and tracking projects.
Philippe is the Director of Quantitative Studies at Cuartel General. He has worked for agencies such as Nielsen, Ipsos, Kantar Worldpanel, Lexia and ORC International in the past. He has broad experience in trackings such as retail and scanning based panels as well as home panels. He has also experience in quantitative research methodologies such as Advertising tracking, Pretest, Conjoint analysis, Brand Health, Product, Concept and Package Test, Image and Positioning, U&A, TURF analysis, Segmentations as well as Co-creative Workshops.
He has directed projects mainly for FMCG, Retailers, Telecommunications, Pharmaceutical and Automotive clients.
Philippe has been a speaker at 2019 IIeX LATAM, 2019 Ideas AMAI seminars and was a part-time teacher at the Universidad Panamericana, teaching the module of Market Research at the Point of Sale in the Trade Marketing program (2009 and 2010).