A veteran market researcher and technologist. Navin has worked with some global giants – IMRB, RI, Nielsen & PCCW. Before founding MOBILEMEASURE, Navin was the Head of Consumer Research (FMCG) at Nielsen, China. 

  • His quest to drive Mobile Market Research adoption led him to start MOBILEMEASURE. An expert in digital delivery, he is widely regarded as a pioneer in the evolution of Mobile Research and developing markets.  Known for his insightful blogs, industry papers and consumer technology adoption, he is a frequent speaker at conferences and client seminars. 
  • Recently he is involved in building a global digital research panel with BlockChain technology for improving data quality for market research with Prediqt, NY
  • Navin has an MBA from the Univ. of Pune, India. He is based in Shanghai, China with his wife and two children.


  • Chief Research Officer & Board MemberPrediqt, New York
  • Client Engagement Lead – Analytic Edge, China


  • Author “Handbook of Mobile Market Research” a book published by Wiley and endorsed by ESOMAR
  • Mobile MR Curriculum Author & Advisor – MRII, Univ. of Georgia
  • ESOMAR Mobile & Technology Steering Committee member