JaeYoon leads Client Engagement for Analytic Edge with Global and Local companies in South Korea. He is currently based in Seoul, South Korea.
JaeYoon has extensive experience in managing marketing analytics and market research projects in Korea and Malaysia. He has led consulting engagements in pricing, assortment, shopper and brand strategy working with retailer and manufacturer clients.
Prior to Analytic Edge, JaeYoon was a Managing Partner and Project Management Director with Direct Research Korea. His prior experience includes roles at Wal-mart, Acorn Marketing & Research Consultants and The Nielsen Company. He was an Account manager for 5+ years with The Nielsen Company, managing various analytics and market research projects in Korea and Malaysia.
JaeYoon has an MBA from Gongju National University in South Korea and a Bachelors in Business Marketing from Liberty University in VA, USA.