Garth is the General Manager, North America with Analytic Edge. He has 20+ global analytics, insights, and strategy experience working for Kraft Food (Canada/Asia), MasterCard (Asia/Africa), SABMiller plc. (Global role) and TATA Sons (Global role). He has helped CEOs and senior executives leverage analytics to contextualize and navigate evolving global business environments, to solve challenges and deliver results. As a seasoned practitioner, he has managed diverse teams by adopting a collaborative approach and building influencer networks.
Garth is passionate in helping drive sales, profit and brand equity through mix marketing modeling, pricing/promotion, media optimization, revenue management, loyalty analytics, etc. across the consumer, financial and retail verticals in both mature and emerging markets.
Garth has a Master’s degree from Marquette University, where he majored in communication and statistics.