Social Media Analytics Solution
Mine social media for brand enhancement and new opportunities
Adoption and usage of social media continues to grow at a rapid pace. There are about 3.2 billion social media users today who spend on average 142 minutes every day on their social media accounts. 90% of millennials and 77% of Gen X are active social media users. 54% of users use social media to research brands and more than 70% report any positive brand experiences on their social feeds. Social media is where conversations are increasingly happening and it is imperative for organizations to leverage social media analytics to closely monitor this space in order to maintain and enhance their brands, spot new opportunities as also potential problems or crisis situations that need to be quickly addressed.
Analytic Edge’s suite of Social Media Analytics solutions monitors and gathers data from a range of social media websites – Facebook, YouTube, Instagram, LinkedIn, Pinterest and more – and analyses that data to help companies make appropriate business decisions.
Social Media Monitoring – This enables businesses to track customer engagement in terms of how many people follow their official social media handles, how often they interact by sharing or liking their posts, and qualitative analysis on what users are saying about the business and brand. It allows businesses to be alerted in case of any significant spike of activity that could be an opportunity or a potential crisis. The solution offers comprehensive views, custom reports and qualitative Snippets Analysis according to the specific needs of clients.
Brand Reputation – This goes beyond brand monitoring and uses predictive analytics to track attitudinal changes and patterns relevant to a brand, giving organizations sufficient time to pre-empt and respond to these changes.
Affinity & Sentiment Analysis – This solution uses Artificial intelligence (AI), Machine Learning (ML) and Natural Language Processing (NLP) to analyse the content and text in social media posts to understand whether conversations about a brand are positive or negative and the strength of the emotions expressed. This is used to create a quantifiable metric or score of consumers’ feelings toward a business or brand.
New Product & Category Analysis – This uses social media listening tools to hear what people are saying about specific brands or industries, and spot new clues, trends and opportunities buried in the noise of social media. Not every buzz of conversation or burst of viral posts on a topic signals an emerging trend, but Analytic Edge’s AI-powered social listening tool makes it possible to identify real trends at the beginning of their curves and act on these new product or new category opportunities ahead of the competition.
Analytic Edge’s Social Media Analytics solutions use the wider digital Web – combining Google trends, social marketing, search marketing and more – to validate, add and strategize on insights gained from social analytics. This provides businesses with a true 360 degree view of the environment.
Social Media Analytics Solution Benefits
- Track customers conversations about brands
- Understand quality and intensity of brand related conversations
- Identify opportunities for brand enhancement or potential crises to be addressed
- Spot brand-relevant attitudinal changes
- Identify new product and new category opportunities