Bangalore, 26 April 2021 – Analytic Edge, a leading provider of marketing and sales analytics solutions, will be among the companies participating in the Facebook North America MMM Summit 2021 to be held on 27th April 2021. The virtual session will bring together industry leaders from Facebook and leading marketing analytics providers for discussions and talks on how they are innovating on Marketing Mix Models (MMM). Jim Hirshfield, US Product Growth Lead at Analytic Edge, will join senior executives from Nielsen, Uber and Facebook for a panel discussion titled “Future of MMM / MMM of the Future” to discuss the next frontiers in the evolution of MMM models to become ever more accurate, actionable, automated and validated. The session is scheduled for 2 PM EDT on 27th April 2021.

 

MMM is a time-tested, privacy-friendly and resilient marketing effectiveness measurement technique that works for all businesses. The MMM Summit and the “Future of MMM / MMM of the Future” panel will be valuable knowledge investments for marketers at any business that is currently using or is planning to use MMM in the future. The sessions will help marketers learn how modern MMMs can be a part of their measurement stack on Facebook and beyond.

 

The MMM Summit will kick off at 2 PM EDT with a keynote by Facebook, followed by MMM success stories and case studies from across industries, and conclude with the industry executive panel discussion.   To attend this event, please visit https://fbnorammmmsummit2021.splashthat.com and use the RSVP button to register.

 

About Analytic Edge

Analytic Edge is an India and Singapore based analytics company that leverages technology and advanced analytics to help brands make data-based marketing decisions. Their flagship product Demand DriversTM is a Marketing Mix Modeling (MMM) solution that analyses the historical relationship between brands’ marketing spend and sales performance and helps determine where and how to spend in the future. Analytic Edge works with clients across industry verticals such as consumer packaged goods, retail, financial services, travel and hospitality, healthcare and pharma, automotive and many others. The company has offices in India, Singapore, US, Canada, Mexico, Brazil, Argentina, UK, Switzerland, UAE, South Korea, China, Japan, Australia and New Zealand. For more information, visit www.analytic-edge.com