Collaboration to deliver sharper insights on effectiveness of their digital media spends

Bengaluru, April 21, 2020 – Today, Analytic Edge, a leading provider of marketing and sales analytics solutions, announced a partnership with Facebook to provide Marketing Mix Modeling (MMM) services to four of Facebook’s advertising clients.

Through this partnership, AE will provide 6-month subscriptions to its flagship MMM solution, Demand Drivers, for these clients to generate their own MMM studies that measure the effectiveness of their marketing spends.

AE will leverage Facebook’s MMM aggregated data user interface in tandem with its subscription-based MMM solution to deliver cross-channel insights.

The goal of the partnership is to leverage the collective intelligence of AE and Facebook to provide advertisers’ tools for measuring the effectiveness of their cross-media investments and enable insights to guide their cross-channel planning and optimization initiatives.

We are very excited to partner with Facebook,” said Rahul Budhraja, Co-founder and Managing Partner, Analytic Edge. “With this collaboration we will be able to provide more accurate and actionable insights to our clients about the effectiveness of their digital media investments.”

About Analytic Edge
Analytic Edge is an India and Singapore based analytics company that leverages technology and advanced analytics to help brands make data-based marketing decisions. Their flagship product Demand Drivers is a Marketing Mix Modeling solution that analyses the historical relationship between brands’ marketing spend and sales performance and helps determine where and how to spend in the future across products, markets and channels. Analytic Edge works with clients across industry verticals such as consumer packaged goods, retail, financial services, travel and hospitality, healthcare and pharma, automotive and many others. The company has offices in India, Singapore, Switzerland and US. For more information, visit www.analytic-edge.com
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For more information, contact:
Varun Sabharwal – Analytic Edge, varunsabharwal@analytic-edge.com