New CTOs focus will be on rapidly transforming company’s current products into scalable enterprise software


Bangalore, 18 November 2020 – Analytic Edge, a leading provider of marketing and sales analytics solutions, announced that it has appointed enterprise technology veteran Sridhar Mudugu as Chief Technology Officer. In his new role, Sridhar will lead Analytic Edge’s strategic efforts in three key areas – transforming the company’s current suite of analytics products into scalable enterprise software, developing the strategy to build software for new advanced analytics solutions, and optimizing the company’s cloud infrastructure to offer scalable deployment options to clients. Sridhar will be based out of Analytic Edge’s India headquarters in Bangalore.


Sridhar Mudugu is a technology industry veteran with more than 24 years of experience in product and platform engineering, with a primary focus on emerging technologies including Advanced Analytics, Artificial Engineering (AI) & Machine Learning (ML), Big Data and Cloud. During his career, he has worked with companies such as GainInsights, Harman, Wipro, Dell and TCS, helping these organizations build enterprise AI & ML and data science platforms, conversational analytics solutions and SaaS models. Most recently, Sridhar was CTO and Head of Platform Engineering at GainInsights. Previously, as Senior Director of engineering at Harman Connected Services, he helped build the company’s Innovation Center at Bangalore. As General Manager at Wipro, he played a key role in architecting their flagship AI & Automation platform, HOLMES.


Commenting on the appointment, Rahul Budhraja, Co-Founder and Managing Partner, Analytic Edge said, “We are delighted to have Sridhar on-board as Chief Technology Officer at Analytic Edge. We are on the cusp of an exciting phase of growth as we prepare to scale to the next level in terms of our solutions portfolio and global reach. Sridhar has always been passionate about helping enterprises benefit from leveraging the latest in technology and innovation, and we will benefit immensely from having him be a part of our leadership team.”


About Analytic Edge

Analytic Edge is an India and Singapore based analytics company that leverages technology and advanced analytics to help brands make data-based marketing decisions. Their flagship product Demand DriversTM is a Marketing Mix Modeling solution that analyses the historical relationship between brands’ marketing spend and sales performance and helps determine where and how to spend in the future. Analytic Edge works with clients across industry verticals such as consumer packaged goods, retail, financial services, travel and hospitality, healthcare and pharma, automotive and many others. The company has offices in India, Singapore, China, South Korea, Japan, Switzerland, Argentina, Brazil, Mexico and the US.