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Facebook expands its list of marketing partners, while limiting what view tags can do

After July 1, Facebook's view tags will no longer be used for measurement purposes beyond counting impressions. Facebook announced today it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, it is limiting the capabilities of its view tags feature. The company is onboarding mark...

10 Emerging Analytics Startups In India To Watch Out for in 2018

Analytics is permeating our lives in larger ways than we can think. With most companies turning to data companies, the demand for tools and resources that can make sense of the piling data has increased many folds. Hence enter our innovative startups, that are gracing various sections of industry, be it agritech, supply chain, manufacturing and oth...

Time To Rethink Value-Add From MMM With Analytic Edge DIY Demand Drivers Platform And Implement It In Business Planning

As marketers embrace omnichannel advertising to deliver a connected brand experience, marketing executives are spending hundreds of thousands of dollars to understand the types of marketing investments that are most likely to produce – viable, long-term revenue growth and profitability. Broadly speaking, marketing mix models evaluate the key comp...

Interview – Santosh Nair & Vijay Ramaswamy, Founders at Analytic Edge

AIM Analytics India Magazine: What are some of the main tenets (philosophies, goals, attributes) of analytics approach and policies at your organization? AE Analytics Edge: The main tenets of our organization are: – We help our clients solve their business challenges by providing technology enabled solutio...

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