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Analytic Edge Launches New Marketing Mix Modelling Solution

Analytic Edge, a  provider of marketing and sales analytics solutions, today announced the latest version of their flagship solution Demand DriversTM. Deployed by some o...

Analytic Edge Announces Latest Version of Flagship Marketing Mix Modelling Solution Demand Drivers

New Version Delivers Powerful Always-On and Do-It-Yourself Features for Brands to Maximize Marketing ROI Bangalore, 4 November 2019 – Analytic Edge, a leading provider of marketing and sales analytics solutions, today announced the latest version of their flag...

Delivering Stronger Marketing ROI with Marketing Mix Modeling

Consumer marketers today are faced with a multitude of choices ranging from traditional to digital and social media when trying to determine their optimal marketing and promotions mix. Marketing mix modeling is a proven tool to help optimize budget allocations to boost marketing Return on Investment (ROI) and growth, writes, Rahul Budhraja...

5 Trends Marketing Analytics Companies Should Be Preparing For

Rahul Budhraja, Co-Founder and Managing Partner, Analytic Edge, talks about some interesting topics that keep cropping up in client conversations — unified Marketing Mix, upping the use of AI, the emergence of social listening, insistence on more real-time insights from marketing analytics and a re-thinking of how analytics firms should p...

How this Indian startup is helping Coca-Cola and other Fortune 50 FMCG companies choose the best marketing channels

Bootstrapped Analytic Edge's technology platform is helping marquee companies optimise their marketing spend. For a consumer goods company planning to launch a new product, the big question is to have the best marketing channel to give it optimal return on its investment. “Companies spend around 10 percent of their revenues on marketing...

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