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Delivering Stronger Marketing ROI with Marketing Mix Modeling

Consumer marketers today are faced with a multitude of choices ranging from traditional to digital and social media when trying to determine their optimal marketing and promotions mix. Marketing mix modeling is a proven tool to help optimize budget allocations to boost marketing Return on Investment (ROI) and growth, writes, Rahul Budhraja...

5 Trends Marketing Analytics Companies Should Be Preparing For

Rahul Budhraja, Co-Founder and Managing Partner, Analytic Edge, talks about some interesting topics that keep cropping up in client conversations — unified Marketing Mix, upping the use of AI, the emergence of social listening, insistence on more real-time insights from marketing analytics and a re-thinking of how analytics firms should p...

How this Indian startup is helping Coca-Cola and other Fortune 50 FMCG companies choose the best marketing channels

Bootstrapped Analytic Edge's technology platform is helping marquee companies optimise their marketing spend. For a consumer goods company planning to launch a new product, the big question is to have the best marketing channel to give it optimal return on its investment. “Companies spend around 10 percent of their revenues on marketing...

Facebook expands its list of marketing partners, while limiting what view tags can do

After July 1, Facebook's view tags will no longer be used for measurement purposes beyond counting impressions. Facebook announced today it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, it is limiting the capabilities of its view tags feature. The company is onboarding mark...

10 Emerging Analytics Startups In India To Watch Out for in 2018

Analytics is permeating our lives in larger ways than we can think. With most companies turning to data companies, the demand for tools and resources that can make sense of the piling data has increased many folds. Hence enter our innovative startups, that are gracing various sections of industry, be it agritech, supply chain, manufacturing and oth...

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