Solutions now exist to automate MMM builds – Demand Drivers by Analytic Edge, for example. Leverage the power of cloud-based technology to help accelerate the frequency of delivery of insights. MMM can be built quicker with the right tools and data strategy.Marketing Science Director Global Social Media Company
Thank you and congrats on supporting our MMM initiatives. The results were delivered ahead of schedule. Well done! I was pleased with the level of detail including simulations at final team share out – to bring the team from “past” reporting to future outlook. The level of engagement and QI working with our media agencies and media team led for engaging discussion with the brand teams! This was also a “first” in getting MMM on smaller brands, which previously cost prohibited.Senior Manager Global Confectionary Company
What you have built is a classic demonstration of converting a complex marketing mix model into a simple, dynamic and forward-looking tool that acts as a lighthouse to guide planning versus being used as just a static scorecard to assess marketing investments.Regional Director of Data Science & Innovation Multinational Beverage Company
Your tool we think is one of the best on the market and it worked well for us.Director of Core Analytics Leading Beverage Company
We had completed a few marketing mix modelling studies, but in order to have real-time impact, we needed to make it more accessible. Building MMM SaaS helps us to assess performance and optimizes media in real time. Partnering with Analytic Edge and Facebook helps us to make better decisions in an agile way.- Jeff Lee, Head of Digital ASUS
Soon we are going to start our 2nd waves of MMMs 2021! Before that, we would like to give you a very big CONGRATULATIONS to all the team! To run 5 MMMs at the same time was a big challenge for you and for us, even more so when we had never worked together before. We think we had a very important accomplishment - not only because we managed to do it properly and on time, but also because we worked well together and create a trust link. Thank you very much to help us reach our goal! You were all committed, answered all our questions and requests clear and quick, and most important, it was comfortable working with you. We are sure this is the first step of many other accomplishments we’ll have together!Senior Analyst of Consumer Insights Global Confectionary Company
Analytic Edge leverages innovative technology to provide scalable, cost-efficient and real-time marketing insights to some of the best known global and regional brands around the world. Clients span a range of verticals including consumer goods, retail, e-commerce, financial services, leisure and hospitality, telecom, automotive, pharma, quick service restaurants and more.