Marketing Analytics Solutions | MMM software

Solutions now exist to automate MMM builds – Demand Drivers by Analytic Edge, for example. Leverage the power of cloud-based technology to help accelerate the frequency of delivery of insights. MMM can be built quicker with the right tools and data strategy.
Marketing Science Director Global Social Media Company

Thank you and congrats on supporting our MMM initiatives. The results were delivered ahead of schedule. Well done! I was pleased with the level of detail including simulations at final team share out – to bring the team from “past” reporting to future outlook. The level of engagement and QI working with our media agencies and media team led for engaging discussion with the brand teams! This was also a “first” in getting MMM on smaller brands, which previously cost prohibited.
Senior Manager Global Confectionary Company

What you have built is a classic demonstration of converting a complex marketing mix model into a simple, dynamic and forward-looking tool that acts as a lighthouse to guide planning versus being used as just a static scorecard to assess marketing investments.
Regional Director of Data Science & Innovation Multinational Beverage Company

Your tool we think is one of the best on the market and it worked well for us.
Director of Core Analytics Leading Beverage Company

We had completed a few marketing mix modelling studies, but in order to have real-time impact, we needed to make it more accessible. Building MMM SaaS helps us to assess performance and optimizes media in real time. Partnering with Analytic Edge and Facebook helps us to make better decisions in an agile way.
- Jeff Lee, Head of Digital ASUS

Soon we are going to start our 2nd waves of MMMs 2021! Before that, we would like to give you a very big CONGRATULATIONS to all the team!
Senior Analyst of Consumer Insights Global Confectionary Company

Participating in a Marketing Mix Modelling (MMM) analysis informed our approach to budget allocation and channel focuses. We gained insights into channel impact throughout the year, pinpointed diminishing returns, and honed our ability to scale the right channels at the right times for maximum sales.
Sigrid Lundborg, Head of Paid Media Davie Group

Being able to consider different budget allocation scenarios to predict revenue outcomes was very helpful in shaping our media mix for the upcoming months.
Tanya Kaliszewski, Reporting and Insights Lead Davie Group

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Join us at the Future of Marketing Summit, Australia

Predicting sales in less than 1 min. Let’s connect and explore how we can help you leverage your marketing analytics. Connect with Steve Sinha – Managing Director, Australia Date – 4–6 Sep, 2023 Place – Sheraton Grand Mirage Resort, Gold Coast, Australia Click here to Register – https://www.imediasummits.com/fomau

Join us at the Marketing Analytics & Data Science Conference

Let’s connect and explore how we can help you leverage marketing analytics to maximize ROI. Connect with our leadership team: Garth Viegas – Managing Director, Americas Jason Ingargiola – Executive Vice President, Sales, North America Bob Gannon – Senior Vice President, Client Engagement, North America Jim Hirshfield – Product Strategy & Business Development lead Amit […]

How Melia used MMM automation to optimize digital advertising ROI

In-House Marketing ROI Measurement

For a multinational confectionery & food company

Analytic Edge has helped global brands across multiple industries accelerate and scale their marketing analytics. Get in touch with us to discuss how our technology enabled solutions can help grow your business.

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WE IMAGINE A FUTURE WHERE MARKETING ANALYTICS IS SIMPLE, FAST, AND ACCESSIBLE TO ALL.

This is the future we are building everyday!

WE IMAGINE A FUTURE WHERE MARKETING ANALYTICS IS SIMPLE, FAST, AND ACCESSIBLE TO ALL.

This is the future we are building everyday!

Join the rapidly growing list of Analytic Edge customers experiencing the benefits of Automated Marketing Analytics

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Latest news and insights

Crafting an Engaging Narrative Around Your Market Mix Model Results

A Playbook for DR-Heavy Advertisers

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Join us at the Future of Marketing Summit, Australia

Join us at the Marketing Analytics & Data Science Conference

Read More News

How Melia used MMM automation to optimize digital advertising ROI

In-House Marketing ROI Measurement

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Analytic Edge has helped global brands across multiple industries accelerate and scale their marketing analytics. Get in touch with us to discuss how our technology enabled solutions can help grow your business.

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Request a Demo

WE IMAGINE A FUTURE WHERE MARKETING ANALYTICS IS SIMPLE, FAST, AND ACCESSIBLE TO ALL.

This is the future we are building everyday!

WE IMAGINE A FUTURE WHERE MARKETING ANALYTICS IS SIMPLE, FAST, AND ACCESSIBLE TO ALL.

This is the future we are building everyday!

Join the rapidly growing list of Analytic Edge customers experiencing the benefits of Automated Marketing Analytics

Happy Clients

Latest news and insights

Analytic Edge has helped global brands across multiple industries accelerate and scale their marketing analytics. Get in touch with us to discuss how our technology enabled solutions can help grow your business.

Get in Touch

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