Rahul is a Director with Analytic Edge and is based out of the Singapore office. He has 20+ years of experience in marketing and customer analytics, business strategy and client consulting engagements. His domain expertise spans diverse industry verticals and he has extensive international experience. Prior to Analytic Edge, Rahul was an Executive Director for Analytics Consulting with The Nielsen Company in Singapore. At Nielsen, he provided leadership on analytics consulting engagements to several large multinationals and local giants in Asia Pacific on strategic issues related to sales and marketing effectiveness.

Prior to Nielsen, Rahul provided analytics leadership at Genpact in India as Vice President of Analytics Delivery. His team delivered marketing and customer insight solutions to clients in the US and Europe across multiple industries. Prior to Genpact, he managed the Sales Forecasting function for Johnson & Johnson Consumer Companies in New Jersey, USA. After his stint at J&J, he moved to India with Symphony Marketing Solutions, an offshore subsidiary of Information Resources Inc. (IRI), which was subsequently acquired by Genpact. Before J&J, Rahul was with Philip Morris USA in New York, as well as Philip Morris International in Lausanne, Switzerland, where he worked across a variety of roles in market research & analytics.

Rahul has a Masters degree from Stern School of Business at New York University where he majored in Statistics and an MBA in Marketing & International Business from Farleigh Dickinson University in New Jersey, USA.