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Market Mix Modelling (MMM) has become a vital analytical construct as it enables the business to understand key drivers, establish marketing return on investment and do “more with less” in a privacy-first world.
Meta and Analytic Edge followed the journey of several DR-heavy advertisers who made the decision to trial and embed continuous MMM into their measurement stack.
Predicting sales in less than 1 min. Let’s connect and explore how we can help you leverage your marketing analytics. Connect with Steve Sinha – Managing Director, Australia Date – 4–6 Sep, 2023 Place – Sheraton Grand Mirage Resort, Gold Coast, Australia Click here to Register – https://www.imediasummits.com/fomau
Let’s connect and explore how we can help you leverage marketing analytics to maximize ROI. Connect with our leadership team: Garth Viegas – Managing Director, Americas Jason Ingargiola – Executive Vice President, Sales, North America Bob Gannon – Senior Vice President, Client Engagement, North America Jim Hirshfield – Product Strategy & Business Development lead Amit […]
How Melia used MMM automation to optimize digital advertising ROI
For a multinational confectionery & food company