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Insights

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Sales Forecasting

BUSINESS CHALLENGE: A QSR client lacked robust forecasting system to handle varying demand patterns such as higher sales during weekends and an overall declining sales trend

APPROACH: Developed a forecasting tool using cutting-edge techniques which analyzed continuous & intermittent demand patterns to generate accurate forecasts

BUSINESS IMPACT: Client was able to reduce on-hand inventory and increase inventory turns. Generated a KPI Dashboard for weekly review process which led to reduction in inventory cost and better space management.

Pricing Strategy

BUSINESS CHALLENGE: A retailer wanted to measure the impact of pricing and discounting on sales of brands across several categories to drive growth of their Private Label brands APPROACH: Developed econometric models to quantify the effect of price changes and discounting on their private label brands and other branded products. Machine learning algorithms were also developed to embed continuous learning from different pricing activities BUSINESS IMPACT: Retailer gained insight into price sensitivity of their Private Label brands and other branded products across several categories. The insights were used to predict the volume impact of everyday price changes, allocate shelf space ...

Cross Media Attribution

BUSINESS CHALLENGE: A beverage manufacturer wanted to accurately attribute the sales impact of each marketing and trade activity taking into consideration both direct and indirect effects, particularly for digital media

APPROACH: Developed attribution model using econometric modeling techniques and identified direct and indirect path to sales

BUSINESS IMPACT
: Identified most effective marketing channels and quantified ROI after taking into account the direct and indirect effects of each activity

Digital Effectiveness

BUSINESS CHALLENGE: An online music streaming service wanted to measure effectiveness of digital media activities and understand how it drives short-term and long-term customer acquisition. In particular, they were looking to optimize paid digital media to increasing customer interaction with their app

APPROACH: Econometric models were developed to identify short-term and long-term impact of digital media. Analysis further used machine-learning based digital attribution models to identify the optimal path for driving app downloads

BUSINESS IMPACT: Client utilized their digital spend more effectively in targeting customers

Brand Equity Drivers

BUSINESS CHALLENGE: A leading automobile manufacturer wanted to investigate relationship between brand equity and growth in “core” sales and measure the long term effect of brand equity

APPROACH: Integrated brand equity survey data in a marketing mix model to identify sales driven by brand equity. Developed a second-stage model with brand equity driven sales as a function of top of mind awareness and living standards factors

BUSINESS IMPACT: Isolated the impact of brand equity on sales and provided client deeper insights into the health of their brands.

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