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Business Insights

Business Challenge: A beverage client needed a complete annual business review

Approach: Exhaustive analysis of sales and share trends for client brand and competition, pricing activity, promotional activity, performance by class of trade, by region and for key retailers, evaluate new product activity

Business Impact: Client empowered with the latest view of their business and able to identify new opportunities: to gain share, launch new products etc.


Business Challenge: A CPG manufacturer had a manual data load and refresh process and they were spending over a week every month to update forecasts in their Business Plans. They were not spending enough time to understand drivers of forecast variance to better inform their forecasts. There were manual errors from copying & pasting and the lack of standardization & disorganized file structure made the process complex and cumbersome Approach: Developed an automated desktop tool to dynamically extract data from multiple sources, cleanse it and update forecasts swiftly Business Impact: Eliminated manual errors and the team now spends more time on insights rather than execution of the t...


Business Challenge: A CPG manufacturer wanted to integrate data from different sources and provide reports via a web based tool to the Sales & Marketing team to be able to track and analyze sales performance of products and brands.

Approach: Developed a reporting and visualization application for custom and dynamic reports. Provided functionality of save reports and export data into excel for easy manipulation..

Business Impact: Sales & Marketing team was able to track and analyze the performance of different products & brands as well as save and print the report for use in Management meetings

Data Integration

BUSINESS CHALLENGE: A CPG manufacturer needed to integrate, align and provide robust reporting capability for real time analysis. They had multiple, disparate data sources, with different definitions for product, geography and channel. Manual efforts to align resulted in substantial work with significant accuracy issues

: Automated the data integration process. Reporting application was configured to specific client needs and scalable for future sources or business use.

BUSINESS IMPACT: 10X time and labor savings vs. manual processes. Ongoing QA reduced reporting errors to < 0.5%. Data available within hours of release vs. days in the manual process.

Inventory Optimization and Obsolescence Mgmt

BUSINESS CHALLENGE: A Retailer was seeking to reduce the size of inventory, reduce ordering costs and prevent Out of Stock

APPROACH: Developed a replenishment model taking into consideration factors like space availability, inventory carrying capacity, cost etc.) and deployed an inventory optimizer tool.

BUSINESS IMPACT: Reduced ordering and inventory costs and minimized stock-outs. Also, reduced the administration burden and improved manufacturer and customer satisfaction levels

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