BUSINESS CHALLENGE: A QSR client that did not have a loyalty program wanted to better understand purchase behavior their customers to inform targeting strategies- who are my shoppers, what they buy and don’t buy, why and when they buy, etc.?
APPROACH: Analysis entailed creating unique IDs from masked credit cards of their shoppers and used sales data, retail demographics, macro-economics, promotion and marketing data to derive Behavioral segments. Developed a Shopper insights tool that was hosted at Corporate HQ and leveraged by individual outlets.
BUSINESS IMPACT: Informed targeting strategies at the individual outlet level