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Customer Analytics

Customer Segmentation


Identify key customer segments for targeted communication
  • Behavioral segments using transaction data
  • Attitudes & Lifestyles segments using survey data
  • Append Behavioral, Attitudes & Lifestyles segments to customer database

Customer Growth


Drive incremental revenues efficiently by up-selling and cross-selling to the right customers
  • Who has stretch potential?
  • Who to target?
  • With what to target?

Customer Acquisition


Acquire new customers efficiently by targeting the right prospects
  • Who to target?
  • With what to target?
  • Which campaigns to use?

Customer Retention


Protect revenues efficiently by targeting customers likely to churn
  • Who will churn (or default)?
  • When will they churn (or default)?
  • Whom should I retain (Lifetime Value)?

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