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Marketing Mix Modelling (MMM) has long been used by consume packaged goods brands for holistic marketing effectiveness measurement. Attribution gained popularity with the rise of digital marketing.
New research by Analytic Edge, commissioned by Meta, shows that for ecommerce and app advertisers adding reach campaigns on Meta technologies to their performance advertising can drive $4.3 in revenue for every $1 invested. The research also shows that Meta upperfunnel campaigns deliver 8.5x more revenue than television.
Predicting sales in less than 1 min. Let’s connect and explore how we can help you leverage your marketing analytics. Connect with Steve Sinha – Managing Director, Australia Date – 4–6 Sep, 2023 Place – Sheraton Grand Mirage Resort, Gold Coast, Australia Click here to Register – https://www.imediasummits.com/fomau
Let’s connect and explore how we can help you leverage marketing analytics to maximize ROI. Connect with our leadership team: Garth Viegas – Managing Director, Americas Jason Ingargiola – Executive Vice President, Sales, North America Bob Gannon – Senior Vice President, Client Engagement, North America Jim Hirshfield – Product Strategy & Business Development lead Amit […]
How Melia used MMM automation to optimize digital advertising ROI
For a multinational confectionery & food company