Request a Demo



Why should Companies Invest in Marketing Mix Modeling?

 Author: Rahul Budhraja- Co-Founder and Managing Partner, Analytic Edge 

It’s budgeting season. And Brian is at work trying to figure out answers to a dozen questions on his mind.

Website And Mobile Analytics Concept

Skills to look for while hiring analytics talent

Analytics Brand

Two decades back, buzz word in the industry was to collect and store data to ensure valuable information is not undermined. However, today industry is seeing a paradigm shift of generating valuable insights from the stored data. The word “Analytics” is gaining prominence worldwide and experts are working hard to provide...

Success ladder


“I Believe in GOD, for everything else I need DATA”. This phrase seems to be the mantra today across the globe. Information is made available at the most granular level. Intent to use the available information to serve mankind in the right manner is more philosophical (least to say) than technological. Recently, there was an interesting radio p...