Key PRODUCTS

Demand DriversEDGE

Although marketing expenditures are often a very large part of an organization’s budget, they remain the least understood component of the overall budget.

Test & LearnEdge

New in-market initiatives have tremendous upside, but also have the potential to carry a high risk of failure. Therefore, it is important to understand effectiveness on a smaller, more cost-effective scale in order to predict consumer & retail response at a national level.

Loyalty AnalyticsSMG

A one-stop loyalty and customer analytics suite to understand customer migration, loyalty and lifetime value.

Market Basket AnalysisSMG

Understand what items are purchased together and leverage the insights for cross sell, pricing, promotion and merchandizing decisions.

Key SOLUTIONS

MARKETING ANALYTICS

Get the most out of your marketing spend by measuring performance using metrics such as ROI and marketing effectiveness

Sales Analytics

Drive consumer demand by optimizing the 4Ps of marketing and generate accurate sales forecast to make informed business decisions

CUSTOMER ANALYTICS

Acquire new customers, grow customer lifetime value, retain customers at risk of defection and enhance loyalty and advocacy

Business Analytics

Use data-driven intelligence to effectively manage your workforce and improve operational efficiency

Big Data & Visualization

Get more value out of your data by creating the analytics infrastructure for data-driven decision making

ANALYTICS TRAINING

Equip your employees with working knowledge of data science to harness the power of analytics in addressing key business challenges

Our Clients

Switzerland

Beaux-arts 22
CH-2000 Neuchatel
Switzerland
P: +41 79 262 1262
Directions

INDIA

2nd Floor, No 51,
HAL 2nd Stage, Kodihalli,
BANGALORE – 560008
P: +91-80-4093 0012
Directions

SINGAPORE

218 Orchard Road, Level 6
Orchard Gateway at Emerald
Singapore 238851
P: +65 6809 7630
Directions

USA

114 Straube Center
Blvd Suite K-20,
4, Pennington, NJ 08534, USA
P: +1 (609) 309-5164
Directions

WHY ANALYTIC EDGE?

1
Deep Expertise - Management team has extensive experience in marketing analytics with deep technical & business expertise
2
Speed to Insight - We leverage a cloud-based automated technology platform for marketing analytics which means shorter project timelines and speed to insight for our clients
3
Cost-efficiency - The productivity gains from our technology platform enables us to deliver marketing insights cost-efficiently which allows our clients to scale coverage of analytics
4
Global Footprint – We have a presence in Regions through our own offices and channel partners which enables us to provide client service support in North and South America, Europe and Asia.

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industry experience

  • Consumer Goods
  • Retail
  • Quick Serve Restaurants
  • E-Commerce
  • Telecom
  • Pharmaceuticals
  • Financial Services
  • Leisure & Hospitality

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