Although marketing expenditures are often a very large part of an organization’s budget, they remain the least understood component of the overall budget.
New in-market initiatives have tremendous upside, but also have the potential to carry a high risk of failure. Therefore, it is important to understand effectiveness on a smaller, more cost-effective scale in order to predict consumer & retail response at a national level.
A one-stop loyalty and customer analytics suite to understand customer migration, loyalty and lifetime value.
Understand what items are purchased together and leverage the insights for cross sell, pricing, promotion and merchandizing decisions.
Get the most out of your marketing spend by measuring performance using metrics such as ROI and marketing effectiveness
Drive consumer demand by optimizing the 4Ps of marketing and generate accurate sales forecast to make informed business decisions
Acquire new customers, grow customer lifetime value, retain customers at risk of defection and enhance loyalty and advocacy
Use data-driven intelligence to effectively manage your workforce and improve operational efficiency
Get more value out of your data by creating the analytics infrastructure for data-driven decision making
Equip your employees with working knowledge of data science to harness the power of analytics in addressing key business challenges
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